OMNI is Queen's Students' Union and Queen’s University joint mental health campaign. The campaign strives to think and act differently in its approach to mental health. Encouraging a partnership between everyone (ominiscient) - students, the university, the charity sector and government, to work together to identify the issues relating to mental health and make things better.

The campaign has a mix of smart ambient media around campus along with a heavy digital presence. The fully interactive microsite tells the story behind the campaign. The microsite also includes a digital toolkit which gives staff and students an array of digital assets (Instagram stories, social squares, gifs, email signatures) which they can use to help promote the campaign on their digital platforms, to get people to ‘Join the Movement’.