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Freshers' 2017

Queen's Students' Union, Belfast
February 2017

Freshers is one of the biggest campaigns ran each year in the Students’ Union. It gives the Union an opportunity to position itself to freshly enrolled students.

Previously the content produced for Freshers was minimal and largely print based. I created a brand for Freshers that focused more on digital and social platforms which is more engaging and assessable for the current student population.

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